The SGHT blog · Broadcasting Fridays

Signal.What’s worth acting on. Everything else is noise. (This red is named --signal in our code. True story.)

Notes on getting found. Practical writing on Local Services Ads, Google Business Profiles, reviews, and the unglamorous details that decide whether patients find you. No noise. A new one every Friday, like clockwork.

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  1. · AI Search

    When AI picks the practice: what the 2026 data says

    Patients asking AI for recommendations jumped from 6% to 45% in a year. Five numbers from this year's research, with sources, and what each one asks of your practice.

    Read the post· 4 min